New ‘Top Docs’ addresses key COVID-19/practice management issues

The latest edition of the Medical Association of Georgia’s (MAG) ‘Top Docs’ show features Revive Health founder and Chief Executive Officer Brandon Edwards addressing a variety of important COVID-19 and practice management issues, including his projections for patient volumes for the rest of 2020 and beyond, marketing strategies, best practices, and how physicians’ relationships with patients and hospitals and payers are changing. 

Edwards discusses…

– His forecast for patient volumes for the coming months
– What changes need to occur for patient volumes to rebound
– Marketing strategies and contingency plans that physicians and practices should consider 
– Some leading sanitation and customer service models and practices
– Noteworthy health care trends
– How patients are evolving as consumers
– Ways to assuage patients’ concerns about coming to the office/hospital
– Changes in the ways physicians and hospitals interact
– What kinds of changes health plans have made as a result of COVID-19

Edwards has been in the health care and marketing arenas for 25 years, with a “special expertise in issues management and the complexities inherent in the business of health care.” In addition to serving as the president and COO of a large national agency for eight years, he oversaw crisis communications for Tenet Healthcare’s 116 hospitals in 19 states as a member of Tenet’s Corporate Strategy and Venture Group. Edwards has an MBA from UCLA’s Anderson School and is a “featured speaker for public relations and marketing trade groups, as well as health care industry organizations SHSMD, AHA, ACHE, Healthcare Roundtable, The Governance Institute, HASC, BAHCCA, VHA, HMFA, and others.”

Revive Health, which was just named Healthcare Agency of the Year and Best Agency to Work For by PRovoke Media, helps physicians and allied health care entities “solve complex business challenges, engage consumers, and capitalize on emerging trends.” Contact Edwards at be@thinkrevivehealth.com

Between downloads and live listeners, ‘Top Docs’ has reached more than one million listeners and viewers – which includes people in all 50 states and more than 80 countries. MAG has won two awards for the show, including an American Association of Medical Society Executives Profiles of Excellence Award and a Health Information Resource Center Digital Health Award.

‘Top Docs’ is supported with a grant from Alliant Health Solutions in memory of Tom Williams, its former CEO. 

In addition to the video recordings that are available on Facebook, ‘Top Docs’ is available as a podcast on AppleGoogleSpotifyStitcher, and iHeart Radio.  

Resources

Revive Health website

Revive Health COVID-19 web page